Wild Revolution

night club?

if i own a night club, what things can i do to maintain a competitive edge over other night clubs?

Public Comments

1. You could hire strippers. Not full nude though. Jeese JR I had this one in the bag until you showed up.
2. The first step is to take stock of what other nightclubs in your area are doing. Go out and spend a couple of weekends in your competitor’s establishments. Look/listen at what people are doing/saying. Watch for trends in demographics, and see if/how they change based on the night and time of night. What type of music do they play, what types of activities do they have, how are customers responding? You are looking to see what is drawing what types of customers into what types of clubs. Once you have a good feel for who the market is and what other clubs are offering, take a good objective look at your club. Try very hard to see your business from a customer’s perspective. Be honest with yourself about your relative strengths and weaknesses. A SWOT analysis might help with this (a listing of internal strengths and weaknesses, and external market opportunities and threats.) The goal is to focus on branding your business and creating long-term sustainable competitive advantage. Focus on providing something that your customers value consistently so that customers begin to associate those things with your business as opposed to gimmicky things that erode margin and aren't long-term solutions. For example, say you notice that at every other nightclub customers get impatient waiting for drinks/service. You might decide that your competitive advantage is going to be that a customer will never wait more than 30 seconds for their drink order to be taken. Whatever it/they is/are don't advertise it, let your customers figure it out, and they will! The next step would be to create that culture within your building. At ___ club, our customers don't wait for service. Finally, you'll need to align you operations to reflect your brand. Check out "Strategy Maps" by Kaplan and Norton for a good book on creating strategic alignment. Great question, I can't tell you how many business owners are satisfied with the status quo or think that they aren't in control of their own destiny. Your question shows that you are an innovative entrepreneur. I hope I was detailed enough to give you some ideas and get you going. If you'd like more detailed and specific information, I do consulting work for small businesses based on my advanced degrees in marketing, economics, leadership, and my years of experience running multi-million dollar businesses. Let me know if I can be of further assistance. Good luck! JR